20 Years of Changing Children’s Lives Through Literacy

2019 marks Raising A Reader’s 20th year of service to children and families across the country! We launch our celebratory anniversary campaign, 20 Years of Changing Children’s Lives Through Literacy, on the first day of Spring 2019.

Over the past 20 years, our early childhood movement has accomplished so much. Together we have:

  • Served more than 1.7 million children and families
  • Partnered with more than 500 host organizations in 40 states and territories across the United States
  • Earned numerous awards and prestigious recognition
  • Collected 39 independent evaluations

Over the course of the campaign, we will reflect on the critical impact we have had on children. Our hope is to engage all of you in various planned activities, culminating in our Raising A Reader 20th Anniversary National Institute and Celebratory Luncheon in Northern California in the mid-Fall. We also look forward to announcing the strategic plan that will guide our work for the next decade.

One thing we know for certain is that all of you have great stories from your Raising A Reader program. In the coming days we will be sending out a call for great stories that we will collect and highlight on our website, social media, and at National Institute.

To get you excited and to brush up on our work, please check out Michelle Torgerson’s recent podcast on Raising A Reader at 20 on Silicon Valley Community Foundation’s Philanthropy Now.

Raising A Reader children and our signature Red Bags through the years, 1999-2019.


Affiliate Toolkit

To help our Affiliates maximize their awareness campaigns through our 20th anniversary year, we are providing you with some materials to use in your local media markets. We encourage you to let your local press know what you are doing and how it benefits your community! We also urge you to use your social media platforms and tag us throughout the year as many of you have been doing. We hope that with your local and our national efforts, we can increase the visibility and awareness of the great impact of our Raising A Reader program across the country!

Call for Proposals – Information on submitting workshop proposals for the 2019 National Coordinator Institute, November 6-7, Redwood City, CA

Call For 20 Great Stories – Information about our 20 Stories of Impact Series

20th Anniversary Logo [ZIP] – Our new 20th anniversary RAR logo

Public Relations Message Points [PDF] – Key RAR Message Points

Raising A Reader Fact Sheet [PDF] – A fact sheet about Raising A Reader the media can use for general information

Local Press Release Template [PDF] – A template press release that you can use as a guideline to reflect what you are doing

Public Relations Email Pitch [PDF] – Sample email pitches you can use when contacting your local press